Overview
India is the highest milk producing country in the world holding nearly 16% of World milk production share. Most of the milk in India is produced in 14 states which contribute to 92% of total milk produced in India. Amongst these, Rajasthan bags second place. Nearly 30 crore kg of milk is produced in rural India daily. Out of this 48% is kept by the milk producer for home consumption. Rest is marketable surplus out of which only 30% goes to organised milk sector. There are three main players in organized Milk sector viz. Cooperative Milk Unions, Private Companies and Producer Companies. Milk is one of the basic nutrient sources for everyone. For better health of nation organised milk sector is only the key to obtain quality milk.
In India, milk producers are struggling for their valid share in terms of milk price, stake in organisation and livelihood development. Same could be ensured by their direct participation in organised sectors. This is possible through Producer Companies which accommodate the special characteristics of Cooperative customs with a regulatory framework of Private Ltd. Company. In a Producer Company, only a producer engaged in an activity connected with or related to Milk can participate in the ownership. The members have necessarily to be the primary producers as defined under the Companies Act, 1956. Hence, in order to retain producers™ hold in the Dairy sector, there must be a strong Producer Organisation in the form of Milk Producer Company.
PAAYAS MILK PRODUCER COMPANY LIMITED was incorporated on 19th May 2012 under part IX A of Companies Act 1956 (Present Chapter XXI A of Companies Act 2013). The company has received overwhelming response from the milk producers who have applied for the membership of the company and resulting that the Company has successfully allotted membership to 95317* milk producers of Rajasthan. At present, the company has its operation in eight districts of Rajasthan and daily harvests average 650 thousand kg per day of fresh raw milk from its producer members spread over 3328 villages of Rajasthan.
To establish transparency in the business and make timely milk payment, Paayas makes milk payment to its producer members directly in their bank account on every 10 days. Members get daily SMS on their mobile phones on pouring milk to the company. The SMS contains the detail of quantity poured by them, FAT/SMS details and value of milk. Moving one step ahead in technical advancement, Paayas has launched Paayas Sadasya Mitra App for its members. Through this App also, members get daily update of milk quantity poured by them, FAT/SNF percentage and value of milk poured. This way, they can easily keep record of their milk pouring data.
* Figures as on 31st March 2023
Chairman Note
